Your B2B high tech design experts.

We build a meaningful connection between your business and your audience through our compelling designs, powered by people, pixels and points.


We do great work and we’re proud of it!

Draw inspiration from brands you admire or discover a solution you weren’t even looking for. Whatever you’re looking for, we’ve got you covered.

End-to-end video production

Initiate has been creating videos for our clients for close to fifteen years. Our very first project was a 30-second SS&C ad that was shown on the Nasdaq Tower and Reuters building screens in Times Square, New York City. Our first project led to a series of ads, and since then we have expanded to […]


Rebranding SBLR: Paving a new road forward

SBLR’s visual rebranding projects a modern, approachable image while maintaining professionalism. The new logo, colour palette, and typography aim to resonate with a diverse clientele. Addressing the (r)evolution A rebrand, which involves updating or completely overhauling a company’s corporate and visual identity, is a significant undertaking for both the agency and the client. Our clients […]


eBooks: digitally dominate your industry

Let’s face it, you’ve spent far too much time and money developing your business plan, refining your scope, and considering what solutions to provide, to then fade to grey in the marketplace. In a dynamic and competitive business world, clear and impactful communication isn’t just an asset, it’s a requirement. It is crucial to adopt […]


Logos: your identity, our superpower

Think your brand is your logo? Think again. Your logo is just one ingredient in the secret sauce that holds your brand together. As your brand’s visual signature, your logo should be as unique as you and your business are. In today’s marketplace, consumers are subconsciously bombarded with logos all the time—from the food packaging […]


Initiate is your external design department

For those who need experienced and reliable creative,  Initiate is a boutique design agency that provides transparent and hands-on visual design services. Unlike larger agencies, Initiate, being deeply rooted in tech, has the passion to deliver to this market with insight, intent and innovation. No matter the project, big or small, we create it all.

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Marketing & sales collateral

We believe graphic design is more than just “being pretty”—using images, infographics, illustrations, charts, graphs and layouts to communicate ideas and sell products or services. These materials are typically used to support marketing and sales efforts, convey brand messages, and drive customer engagement. Creative marketing collateral can take various digital and physical forms and is crucial in branding and marketing strategies.

Web design & development

We design engaging, interactive, great looking websites that represent your business and build better conversion rates.

Our design focuses on visuals and user interface elements, ensuring an engaging and intuitive user experience. Development involves the technical implementation, coding, and functionality that powers the website, ensuring its proper operation across various platforms and devices.

Visual branding & strategy

Tell your story with a branding strategy, complete with logo design, identity guidelines, and more, all uniquely tailored to your business and your audience. Ensuring a cohesive visual brand is crucial for building recognition and making a lasting impression on your target audience. 

Video & motion

Sometimes static visuals just aren’t enough in our fast-paced, digital-forward world. Video and motion can help take your marketing from eye-catching to awe-inspiring with the click of a play button.

From concept development and storyboarding through to final editing and delivery, we produce visually unique and compelling videos designed to captivate your audience, tell a story, convey a message, and achieve specific marketing or communication goals. 


Selected clients

We’re the best in the (tech) biz, but that doesn’t mean that’s the only industry we work with. We’re so much more than just bits and bytes. With a variety of clients and projects behind us, let our experience work for you – whichever field you’re in.


A few musings on the life of a creative,
our process and what we do (and love)

We’re bilingual, full of vim and vigour and not afraid to challenge ourselves—or our clients—with new vision, outlooks and best practices.

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