We’re proud of what we do
The design realm is a fluid one—that’s why we approach each project with a fresh outlook, identifying ways to challenge the status quo. At the end of the day, your design needs to work for you, and we are here to help make it a reality, while keeping in mind accessibility and today’s requirements.
Below, explore our collective creativity and design thinking in a few of our favourite projects. Contact us if you are looking for specific industry examples.
Motion design Videography
End-to-end video production
Initiate has been creating videos for our clients for close to fifteen years. Our very first project was a 30-second SS&C ad that was shown on the Nasdaq Tower and Reuters building screens in Times Square, New York City. Our first project led to a series of ads, and since then we have expanded to […]
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Branding Website design
Rebranding SBLR: Paving a new road forward
SBLR’s visual rebranding projects a modern, approachable image while maintaining professionalism. The new logo, colour palette, and typography aim to resonate with a diverse clientele. Addressing the (r)evolution A rebrand, which involves updating or completely overhauling a company’s corporate and visual identity, is a significant undertaking for both the agency and the client. Our clients […]
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Branding Marketing Sales collateral
eBooks: digitally dominate your industry
Let’s face it, you’ve spent far too much time and money developing your business plan, refining your scope, and considering what solutions to provide, to then fade to grey in the marketplace. In a dynamic and competitive business world, clear and impactful communication isn’t just an asset, it’s a requirement. It is crucial to adopt […]
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Branding
Logos: your identity, our superpower
Think your brand is your logo? Think again. Your logo is just one ingredient in the secret sauce that holds your brand together. As your brand’s visual signature, your logo should be as unique as you and your business are. In today’s marketplace, consumers are subconsciously bombarded with logos all the time—from the food packaging […]
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Branding Website design
Custom corporate brand creative and marketing
A central focus of our business has been developing key relationships with individuals or companies with multiple clients needing exceptional creative. These may be ‘CMOs for hire,’ larger agencies who need additional support, or other companies whose strength lies elsewhere than design solutions. A prime example is Coin Branding, a Toronto-based firm led by Andris […]
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Branding
Branding guidelines: when size doesn’t matter
Think your business is too small to need branding guidelines? Think again. Don’t take this the wrong way, but whether you are a start-up business or an internationally recognized corporation, no matter the size, you need guidelines. By knowing and embracing all the elements of your corporate identity, your branding will create a strong, memorable […]
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Branding Sales collateral
Infographics: a step-by-step approach to annihilating the competition
Let’s face it, words complicate things Knowing what to say and when to say it does not. Ever get told, “if you have nothing nice to say, don’t say anything at all”? It holds water, especially in today’s business world. Don’t drown your customers in unwieldy information, excessive instructions, and wordy processes. It’s just not […]
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