What we can do for you

We’re specialists in broad strategic thinking—because there isn’t a one-size-fits-all formula for design or success. We’re a multidisciplinary design agency and we have the tools and skills that your company needs to succeed. From supporting start-ups to working with large international corporations with extensive brand histories, we can do it all (and we have).

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Accessibility FAQ

Visual branding & strategy

Tell your story with a branding strategy, complete with logo design, identity guidelines, and more, all uniquely tailored to your business and your audience. Ensuring a cohesive visual brand is crucial for building recognition and making a lasting impression on your target audience. 

  • Identity and logo conceptualization
  • Colour palette
  • Typography
  • Branding guidelines
  • Stationery
  • Social implementation

Marketing & sales collateral

We believe graphic design is more than just “being pretty”—using images, infographics, illustrations, charts, graphs and layouts to communicate ideas and sell products or services. These materials are typically used to support marketing and sales efforts, convey brand messages, and drive customer engagement. Creative marketing collateral can take various digital and physical forms and is crucial in branding and marketing strategies.

  • Brochures, datasheets, white papers, etc.
  • Infographics
  • eBooks
  • Presentation decks
  • Tradeshow design
  • Illustration

Video & motion

Sometimes static visuals just aren’t enough in our fast-paced, digital-forward world. Video and motion can help take your marketing from eye-catching to awe-inspiring with the click of a play button.

From concept development and storyboarding through to final editing and delivery, we produce visually unique and compelling videos designed to captivate your audience, tell a story, convey a message, and achieve specific marketing or communication goals. 

  • Concept development
  • Storyboarding and scriptwriting
  • Motion graphics and animation
  • ‘Ask the Expert’ series videos
  • Explainer and demo videos

Web design & development

We design engaging, interactive, great looking websites that represent your business and build better conversion rates.

Our design focuses on visuals and user interface elements, ensuring an engaging and intuitive user experience. Development involves the technical implementation, coding, and functionality that powers the website, ensuring its proper operation across various platforms and devices.

  • Responsive web design
  • Full-stack development
  • CMS (WordPress and Webflow)
  • Landing pages and microsites
  • SEO and analytics integration
  • Email marketing

Unleashing the power of design through accessibility

Integrating accessibility into the design process isn’t just a choice; it’s a moral imperative and a testament to design’s true impact. When design is made accessible, it becomes a more potent and impactful tool for reaching and benefiting a wider audience.

Ethical responsibility It’s a fundamental ethical responsibility to ensure that everyone can access and benefit from digital content equally.

Legal compliance Many regions (including where we operate) have laws and regulations mandating various forms of accessibility. Adhering to these guidelines avoids legal issues and promotes compliance.

Expanding reach Designing with accessibility broadens your audience. It allows individuals with disabilities to engage with your content, potentially increasing user engagement and market reach.

Enhanced user experience Accessible design often leads to a better user experience for everyone. Clear, well-structured design benefits all users, not just those with disabilities.

Brand reputation Embracing accessibility demonstrates a commitment to diversity, inclusivity, and user-centric design. This can positively impact brand reputation and perception.

Innovation and creativity Working within the constraints of accessibility often fosters innovative solutions and creative approaches, driving new design strategies.


Creative queries: Your graphic guide to frequently asked questions

I can get a logo for $99 or a website through ‘whomever’ for $500. Why is Initiate Marketing more expensive?

Simply put, we craft custom creative solutions.

Our design and development services are custom-tailored to the client and the problem at hand. Most of these crowd-sourced sites, AI and template-driven resources take little to no time to truly understand your business, nor do they apply their extensive experience working for like-minded companies to help guide yours to success. That being said, we know that everyone has different budgets and financial constraints to adhere to—and we respect that. Working with our team will guarantee you the results you require, deserve and will be proud of, but understandably, that experience comes with a cost.

How long should I expect the design and development of a new website to take?

The timeframe for designing and developing a new website can vary widely depending on several factors, such as the complexity of the website, the number of pages, custom functionality requirements, and the team’s experience. However, there’s a significant difference in the development timeline between creating a website with straight HTML (coding from scratch) and using a Content Management System (CMS) like WordPress.

Here’s a general breakdown:

– Depending on the complexity and requirements, the process could be as short as 4 weeks for a simple (non-CMS) website or up to 8 weeks.

– For a WordPress (or CMS) website, the project timeline can range from as short as 2 months for a basic site to 6 months for more complex sites with enhanced themes and functionalities. Please note that all of our WordPress sites are custom-designed and coded. Unlike some other companies, we do not use any off-the-shelf or pre-made themes for our design and development process.

– We also offer Webflow, a web design and development platform that allows users to create professional-looking websites without writing code. It’s known for its visual interface that bridges the gap between traditional coding and graphic design.

– The exact timeline (and cost) will depend on your specific requirements, including the number of pages, level of design customization, and any special features or integrations. Setting aside extra time for unexpected delays or revisions is always a good idea.

Do you take care of printing services?

Yes, we do!

We have a wide range of tried, tested, and true partners that we rely on to offer our clients turnkey solutions. We can outsource all printing needs from stationery to collateral, roll-up banners to trade show booths, as well as a whack of specialized products and requests (i.e. swag, promotional items). Leave this to us, and we’ll oversee the entire process, including proofing and final delivery.

What is a logo refresh vs. a new logo?

A logo redesign and a logo refresh serve similar purposes in updating a company’s brand image, but they differ significantly in scope and approach.

A logo redesign is a comprehensive change involving a complete overhaul of the existing logo. This might mean a radical shift in the design, including changes to the shape, colour scheme, typography, and symbolic elements. Such a redesign is typically pursued when a company undergoes major transformations such as mergers, acquisitions, or significant strategy and target market shifts.

On the other hand, a logo refresh is a more subtle, less drastic update. It aims to modernize the logo without altering its fundamental elements, focusing on small adjustments like updating the font, refining colours, or tweaking design features to align with contemporary aesthetics. The intent is to maintain the logo’s recognizability and the brand’s overall identity, keeping the essence of the logo intact while giving it a more updated look.

We’re always honest and transparent with a (potential) client when discussing whether a redesign or refresh is needed. In moments such as this, our expertise is called upon to ensure we deliver the client’s needs versus what they think they need.

I can’t believe the results of working with your team. Are you sure you’re designers and not magicians?

Why, thank you! While our Founder and Chief Creative Officer spent 10 years working for a local entertainment company doing super cool magic tricks for some companies that would eventually become his clients, life in the circus wasn’t exactly for him, and he went on to study Graphic Design. Seriously though, We do our best to deliver exceptional results for all our clients—and sometimes the deadlines make us look like we perform miracles too.

You keep reinforcing the ‘B2B high tech design expert’ motto. Does this mean you won’t work with other industries or businesses?

Not at all!

While we specialize in high tech industry design, we also have a diverse portfolio across various industries, associations, and not-for-profits. Industry boundaries do not limit our design expertise. If you are looking for something on our site that matches your business, feel free to contact us. We likely have the experience you need. Be sure to ask.

How does your agency charge for its services? Can I get a discount if I pay in compliments?

The good news is that we are incredibly flexible in quoting and billing our clients.

There are three models: hourly (for most quick and dirty projects), project/quote-based (for projects that require a bit more clarity and process in the estimate), and retainers (for clients who wish to secure our amazing creative at a discounted rate for a set quantity hours per month). Regarding being paid via kindness and compliments, the truth is that as much as our designers thrive on praise and good vibes, our landlord and coffee supplier (Nespresso) prefer traditional currency.

How do I know if my design request is too bizarre?

We would never say that your proposed project is crazy—out loud.

The truth is, out of some of the most (seemingly) ridiculous ideas have come the next best thing. Who are we to judge? And even if your idea doesn’t have legs, per se, it often sparks another idea that does, or we store the ideas that didn’t move the needle today because they may be the path to success tomorrow.

Do you ever say ‘no’ to projects or ‘goodbye’ to clients?

We live by that saying, “It’s not you; it’s us.” We have been introduced to potential clients who may have had fantastic ideas or intriguing problems to solve, but for one reason or another, the vibe wasn’t there, or we knew in our heart of hearts that we didn’t have the skill set required, nor the partners to help support their business needs. If it’s not the right fit, we’ll be honest. We want you to be supported and successful. You and your business deserve our honesty.

And that goes the same for parting ways with a client. Sometimes, a conscious uncoupling from a business relationship is the right thing to do when either business has outgrown the other, or a different creative direction is necessary for success.

What inspires you as a graphic designer?

There’s a potential for a big, long-winded answer here… but truthfully, the world inspires us.

It’s full of different colours, objects, shapes, creatures and people who have created some amazing works of art. Jaw-dropping (“Why didn’t I think of that?”) logos, unique—yet functional—layouts, and stumbling upon that “perfect” font are all things we, as designers, love. But the beauty is that what we see as perfection is another person’s “meh.” It’s when we as creatives come together, merge those two worlds and come up with a creative solution that honors all viewpoints (especially those of our clients) that we realize our vision. And then that vision, in turn, may inspire others. That’s the sweet spot of design and something that we all are inspired to achieve.