Amusing stories & views by us
To blog, or not to blog, that is the question. Through these musings, we hope to give you a better sense of who we are, what we believe in, and share our (design) perspective. Below, explore our creative opinion pieces and discover design tips and tricks to use in your daily life.
Leadership
Jennifer
Grief at work: Leadership reflection
Most creative teams are good at talking about the work. The brief, the concept, the execution, the feedback. It’s the other conversation — the one about where our own skills are heading — that tends to go quiet. Here’s what happened when I brought it to my team.
2026-06-01
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Culture
Ayla
Learning to design my future
I just landed my first job as a Junior Graphic Designer — and I’m still in shock. Here’s what six weeks at a real agency taught me about design, growth, and figuring out where I’m headed.
2026-05-29
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Industry insights
Michael
The skill you’re not talking about
Most creative teams are good at talking about the work. The brief, the concept, the execution, the feedback. It’s the other conversation — the one about where our own skills are heading — that tends to go quiet. Here’s what happened when I brought it to my team.
2026-05-29
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Industry insights
Linden
The invisible work behind invisible illness
Living with Ehlers-Danlos Syndrome (EDS), MCAS, and POTS means my body occasionally treats everyday tasks like extreme sports. But it’s also changed the way I approach design, problem-solving, and work in ways I never expected.
2026-05-26
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Industry insights
Leadership
Jennifer
From vendor to partner: The shift that changes everything for marketing
Marketing teams often treat agencies as vendors, not partners—leading to missed insights and extra revisions. True collaboration and trust turn creative output into campaigns that perform.
2026-03-27
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Culture
Owen
How to get to Southam Hall? Practice, practice, practice
I share how a guest lecture at Algonquin unexpectedly rekindled my passion for design and reminded me why I love what I do.
2026-03-02
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Industry insights
Michael
Micro-changes that bring macro impact
If your brand feels dated, the logo is not always the problem. The system is. Micro-changes to templates, web components, and content defaults can create a surprisingly major shift.
2026-02-25
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Industry insights
Linden
Annual reports: The most underrated brand power move
An annual report should be more than a compliance exercise. Done right, it’s a strategic brand asset that builds trust, tells your story with clarity, and showcases your impact. With thoughtful design and accessibility, it becomes a powerful tool that sets the tone for what comes next.
2026-02-12
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Design thinking
Industry insights
Linden
Why hitting pause on marketing will cost you more than you think
When times get tight, a lot of companies hit pause on marketing. But, newsflash, the silence doesn’t feel neutral. It feels like giving up. And that’s not cute.
2026-02-02
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Leadership
Owen
A lesson learned through guest lecturing
I share how a guest lecture at Algonquin unexpectedly rekindled my passion for design and reminded me why I love what I do.
2025-12-12
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Design thinking
Owen
Why graphic designers are supernaturally good at baking competitions
I’ve noticed that graphic designers like me seem to crush it in baking competitions, and I think I know why.
2025-11-03
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Leadership
Jennifer
Why leaders should consider moonlighting too
The passion project, when pursued with intention, isn’t a distraction from leadership. The whole point of leadership isn’t to manage what is; it’s about imagining what could be.