Amusing stories & views by us

To blog, or not to blog, that is the question. Through these musings, we hope to give you a better sense of who we are, what we believe in, and share our (design) perspective. Below, explore our creative opinion pieces and discover design tips and tricks to use in your daily life.

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2024-05-20 Leadership

Remote work: it shouldn’t be about where, but how

Four years later my LinkedIn feed is littered with employee rants that theirs is the next company phasing them “back to work” or with stories from fully remote employees feeling isolated, some worrying they are being passed up for promotion because they aren’t being “seen” by the right people at the office. Of all the […]

2024-05-13 Culture

Things to consider when applying for a job at Initiate

Hint: it involves some initiative Having recently reviewed countless résumés with spelling mistakes along with portfolios, the ability to focus or pay attention to detail is becoming one of the most attractive skill sets to me as an employer. I’m sharing from the perspective of what Michael and I are looking for from people joining […]

2024-05-06 Culture

Transferable Skills: From Policy Analyst to Graphic Designer

Geneviève is a graphic designer at Initiate. Before venturing into the creative industry, she spent 15 years working in policy analysis. Creativity is a circuitous path Like many designers, my path to creating hasn’t been a straight line. I came to Ottawa to study journalism, political science and public administration in 1994, and spent 15 […]

2024-04-30 Design thinking

Designer Spotlight: Kevin’s Creative Process

This month, we sat down with Kevin, Initiate’s Digital Art Director, to chat about his creative design process. Can you share a pivotal moment or experience in your life that ignited your passion for design? How has that influenced your creative journey since then? It all started with reading comic strips in the Sunday newspaper, […]

2024-04-22 Design thinking

Why a beginner’s mindset is key in design 

Back to Beginner Over the past few years, the team at Initiate has actively embraced and encouraged what is commonly known as the beginner’s mindset. We’ve come to recognize the value of promoting open-ended learning, and have integrated it into our approach to our own operations and developing client work. This mindset is not only […]

2024-04-16 Culture Industry insights

From student to mentor: the other side of the fence

A few weeks ago I was asked by a professor of Algonquin’s Graphic Design program to visit the college and do portfolio reviews with some of their 2nd and 3rd year students. As a 2021 graduate of this program, I have only been in the industry full-time for about 2.5 years. The imposter syndrome came […]

2024-04-09 Leadership

Mi diseño es su diseño

Reflecting on Initiate’s journey, I can confidently affirm that our success is a testament to collective effort. This realization, simple yet profound, has taken me 15 years to fully grasp. Initiate is more than just an extension of my personal endeavors; it’s a collaborative enterprise. Picture this, Ottawa, 2008…Rewinding to 2008, I departed from a […]

2024-04-02 Leadership

Birds do it; bees do it, and even creatives can do it

In November, I attended DesignThinkers 2023, a design conference put on by the Association of Registered Graphic Designers (RGD) in Toronto. I was thrilled to discover that Chris Do, an Emmy award-winning designer from the US, was the Keynote Speaker and would talk about selling. I had stumbled upon Chris’s work a year earlier, particularly […]

2024-03-29 Design thinking

Designer Spotlight: Morgan’s Creative Process

This month, we sat down with graphic designer Morgan to chat about her creative process. Can you share a pivotal moment or experience in your life that ignited your passion for design? How has that influenced your creative journey since then? It’s hard to pinpoint exactly what may have flipped the switch towards design in […]

2024-03-26 Design thinking

What I’ve learned in my first 6 months working at Initiate Marketing.

One of my favourite things about working at Initiate early in my design career, has been being surrounded by design experts that have so much knowledge to share. Here are 6 things I’ve learned over the last 6 months that have improved my design skills and workflow. 1. “Export for Screens” in Illustrator allows for […]