Amusing stories & views by us
To blog, or not to blog, that is the question. Through these musings, we hope to give you a better sense of who we are, what we believe in, and share our (design) perspective. Below, explore our creative opinion pieces and discover design tips and tricks to use in your daily life.
Industry insights
Michael
Micro-changes that bring macro impact
If your brand feels dated, the logo is not always the problem. The system is. Micro-changes to templates, web components, and content defaults can create a surprisingly major shift.
2026-02-25
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Industry insights
Linden
Annual reports: The most underrated brand power move
An annual report should be more than a compliance exercise. Done right, it’s a strategic brand asset that builds trust, tells your story with clarity, and showcases your impact. With thoughtful design and accessibility, it becomes a powerful tool that sets the tone for what comes next.
2026-02-12
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Design thinking
Industry insights
Linden
Why hitting pause on marketing will cost you more than you think
When times get tight, a lot of companies hit pause on marketing. But, newsflash, the silence doesn’t feel neutral. It feels like giving up. And that’s not cute.
2026-02-02
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Industry insights
Michael
Doing More with Less: The Case for Strategic Creative
When the economy tightens, marketing spend is often the first to go. Here’s why the most resilient brands are rethinking that.
2025-08-28
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Industry insights
Jennifer
This piece isn’t good enough: My experiences with impostor syndrome
A candid reflection on impostor syndrome, this piece explores the self-doubt that shadows creative work—and how asking questions, embracing imperfection, and showing up anyway can quiet the noise.
2025-07-10
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Industry insights
Sheri
The Working Mom
Achieving balance in a world that’s constantly tilting. Mental health has been at the forefront of my life for my entire adulthood and now into motherhood.
2025-05-28
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Industry insights
Michael
Green pixels: The new frontier of sustainable design
In 2025, sustainable design means reducing digital waste, using AI wisely, and making eco-friendly choices in both work and tech.
2025-04-15
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Industry insights
Jennifer
The authenticity piece: are you bringing your true self to work?
Authenticity at work—showing up as your true self with empathy, boundaries, and self-care—is essential for meaningful connection, personal well-being, and building a positive culture where everyone belongs.
2024-11-08
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Industry insights
Jennifer
The art of hiring: balancing creativity and culture in a design agency
Is it your graphic design skills that matter most when applying to work at Initiate Marketing? Is it your attitude? Or playing well with others? All of the above.
2024-10-28
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Culture
Industry insights
Christi
From student to mentor: the other side of the fence
Saying yes—even while scared—helped me realize that I do have something to offer, and that overcoming imposter syndrome starts with showing up.