Amusing stories & views by us
To blog, or not to blog, that is the question. Through these musings, we hope to give you a better sense of who we are, what we believe in, and share our (design) perspective. Below, explore our creative opinion pieces and discover design tips and tricks to use in your daily life.
Leadership
Jennifer
Switching gears: Lessons from our project management system overhaul
Involving the whole team and openly sharing the “why” made the transition smoother and more impactful.
2025-04-07
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Leadership
Jennifer
Break the mould: Embracing what makes women great leaders
Leading a team of women has deepened my understanding of how confidence, intuition, and courage shape authentic leadership.
2025-03-06
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Leadership
Jennifer
Even capable leaders need spaces to be heard
Leaders need to maintain professional boundaries, and certain decisions, concerns, and vulnerabilities cannot be shared openly. The higher the position, the fewer people can fully relate to the weight of the role.
2025-01-31
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Leadership
Bree
Trust your gut, and trust the process
Stepping out of my comfort zone and embracing support helped me transition from Algonquin College to thriving as a junior designer at Initiate Marketing, where I’ve found a creative family and exciting opportunities to grow.
2024-10-04
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Leadership
Camilla
What do project management and tennis have in common? Not love!
Project Management seems simple enough, but the role is like being in a sporting match—when you are on, you are on.
2024-09-20
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Leadership
Camilla
Age in marketing: does it matter?
In the corporate world, boards of directors are primarily over the age of 50 but anyone over 40 is considered too old for marketing positions.
2024-08-12
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Culture
Leadership
Michael
Hello, my title is not graphic designer
I went to school to be a graphic designer, but I learned that we are much more than that. I want to explore why I’m uncomfortable with this term, its genericism and the boxes it puts designers in.
2024-07-22
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Leadership
Michael
Guiding your design team on a path of excellence
Understanding the importance of the role that creative leadership has in developing a career in design—or, ruining one as well.
2024-07-15
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Leadership
Michael
Fostering a Culture of Curiosity
At Initiate, curiosity is the cornerstone of our creativity. We cultivate an environment where every idea is valued, encouraging our team to think beyond conventional design norms.
2024-07-01
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Leadership
Camilla
How to choose and implement a new project management software
Transforming your project management process isn’t just about choosing the right software—it’s about guiding your team through change with curiosity, consistency, and a culture of safety.
2024-06-24
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Leadership
Michael
Leading Through Transition and Loss of Talent
I’ve learned that true leadership means supporting people as they grow—even if that growth takes them somewhere else.
2024-06-10
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Leadership
Jennifer
Remote work: it shouldn’t be about where, but how
Rather than obsessing over where people work, let’s value what they produce—because happy, trusted professionals will always do their best work.