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Finding my place in the world Being a creative has been something I have always held near to my heart. I am the only member of my family in the creative industry, so not having anyone to relate to growing up was tough. I found joy in things other people in my life didn’t find […]

At first glance, the world of Formula One racing and the creative hustle of a design studio might not appear to have much in common. However, both realms share a surprising number of similarities in their pursuit of performance, innovation, and excellence. Geneviève is a consummate Formula One racing fan, and a graphic designer at […]

Time Traveller, Astronaut, Opera Singer, Hockey Announcer, Graphic Designer. What do all the jobs on this list have in common? These are all the jobs I’ve dreamed of having in a world where anyone can be anything and there are no limits on where you can take your career. It’s also a list of jobs […]

Recently, I asked to be put on a project I’d always dreamed of working on. Lucky for me, I got it! As soon as I opened it up, my mind went completely blank. I had no ideas and was totally overwhelmed. Here are the five strategies I used to overcome my creative block and create […]

Can you share a pivotal moment or experience in your life that ignited your passion for design? How has that influenced your creative journey since then? I was always fascinated by graphics from an early age. Things like the livery on toy cars or camouflage patterns on toy tanks. Later in my pre-teens, I got […]

Geneviève is a graphic designer at Initiate. Working remotely while staying close  I’m extremely lucky to have the opportunity to work remotely at Initiate. Working from home offers me the flexibility that makes my life run smoothly: I love being able to throw in a load of laundry, pop a recipe in the oven, or […]

1. Illustrator: “paste” on all artboards While graphic design is often a creatively driven passion project, it also often involves a lot of copy and pasting. Having a better set of key commands has improved my workflow tremendously. While working in Illustrator, you can hit option+cmd+shift+V to paste an asset across all artboards. This same […]

Can you share a pivotal moment or experience in your life that ignited your passion for design? How has that influenced your creative journey since then? One pivotal experience that profoundly shaped my journey into design happened unexpectedly while I was still deciding on my career path after graduation. Ironically, my choice to pursue a […]

Can you share a pivotal moment or experience in your life that ignited your passion for design? How has that influenced your creative journey since then? It all started with reading comic strips in the Sunday newspaper, especially Garfield—I wanted to create my own. Even now, anytime I can include illustrated characters in a design […]

Back to beginner Over the past few years, the team at Initiate has actively embraced and encouraged what is commonly known as the beginner’s mindset. We’ve come to recognize the value of promoting open-ended learning, and have integrated it into our approach to our own operations and developing client work. This mindset is not only […]