Amusing stories & views by us
To blog, or not to blog, that is the question. Through these musings, we hope to give you a better sense of who we are, what we believe in, and share our (design) perspective. Below, explore our creative opinion pieces and discover design tips and tricks to use in your daily life.
Culture
Jennifer
Things to consider when applying for a job at Initiate
In a sea of résumés, it’s often the smallest things—like spelling, curiosity, and clear communication—that set great candidates apart.
2024-05-13
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Culture
Geneviève
Transferable Skills: From Policy Analyst to Graphic Designer
Geneviève is a graphic designer at Initiate. Before venturing into the creative industry, she spent 15 years working in policy analysis.
2024-05-06
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Design thinking
Kevin
Designer spotlight: Kevin’s creative process
From childhood days spent reading Garfield to designing illustrated characters for client projects, Kevin’s creative journey has always been rooted in storytelling.
2024-04-30
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Design thinking
Jamie
Why a beginner’s mindset is key in design
At Initiate, embracing a beginner’s mindset has become part of our DNA—fuelling creativity, encouraging experimentation, and keeping us open to the unexpected.
2024-04-22
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Culture
Industry insights
Christi
From student to mentor: the other side of the fence
Saying yes—even while scared—helped me realize that I do have something to offer, and that overcoming imposter syndrome starts with showing up.
2024-04-16
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Leadership
Michael
Mi diseño es su diseño
Initiate’s success isn’t just my story—it’s a collective one, built on the trust, talent, and shared creativity of a team that’s stronger together than any individual alone.
2024-04-09
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Leadership
Jennifer
Birds do it; bees do it, and even creatives can do it
Sales may be more common in your every day life than you think. There is nothing to fear, only so much to gain
2024-04-02
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Design thinking
Morgan
Designer Spotlight: Morgan’s Creative Process
From chalkboard menus to motion graphics, Morgan’s creative journey has always been shaped by curiosity, colour, and composition.
2024-03-29
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Design thinking
Owen
What I’ve learned in my first 6 months working at Initiate Marketing.
In just six months at Initiate, I’ve learned countless time-saving tricks, gained confidence in my skills, and discovered the power of asking for help—and it’s transformed the way I design.
2024-03-26
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Client stories
Kevin
Propel video series
Faced with pandemic travel restrictions, we helped Tourism HR Canada tell student success stories by designing and shipping DIY filming kits across the country—an inventive solution that ultimately won us the contract.
2024-03-19
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B2B high tech
Culture
Christi
My move into trade show design
Through a year of hands-on learning and gradually increasing responsibilities, I went from zero print production experience to leading the large-scale design for a multi-room event.
2024-03-12
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Culture
Design thinking
Morgan
HOW did I end up here? Or, my first-ever industry conference
From student placement to full-time designer to meeting my heroes at HOW Design Live, my first design conference was a whirlwind affirmation I was on the right path.