The hands-on secret to my creative flow as a UX designer
As a UX/UI designer, I solve problems and enhance digital experiences, but when I need to recharge or find inspiration, I step away from screens and turn to my hands. Here’s how my passion for making fuels my design creativity. Jumpstarting work skills with personal projects My mornings are dedicated to focused design work—wireframing, prototyping, […]
2025-02-25
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The genetics of creativity: a personal exploration by our Digital Art Director
I have always been creative, and I always knew I wanted a career in which I could use my creativity. I wanted to be a cartoonist. I wanted to invent, draw and animate my own unique characters. I wanted to work on Saturday morning cartoons and Disney movies. I wanted to produce visual effects for […]
2024-12-20
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To degree, or not to degree, that is the question
Finding my place in the world Being a creative has been something I have always held near to my heart. I am the only member of my family in the creative industry, so not having anyone to relate to growing up was tough. I found joy in things other people in my life didn’t find […]
2024-09-27
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The winning formula: what do design and Formula One have in common?
At first glance, the world of Formula One racing and the creative hustle of a design studio might not appear to have much in common. However, both realms share a surprising number of similarities in their pursuit of performance, innovation, and excellence. Geneviève is a consummate Formula One racing fan, and a graphic designer at […]
2024-09-13
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Becoming a graphic designer
Time Traveller, Astronaut, Opera Singer, Hockey Announcer, Graphic Designer. What do all the jobs on this list have in common? These are all the jobs I’ve dreamed of having in a world where anyone can be anything and there are no limits on where you can take your career. It’s also a list of jobs […]
2024-09-06
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Overcoming the blank page
Recently, I asked to be put on a project I’d always dreamed of working on. Lucky for me, I got it! As soon as I opened it up, my mind went completely blank. I had no ideas and was totally overwhelmed. Here are the five strategies I used to overcome my creative block and create […]
2024-08-16
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Designer spotlight: Jamie’s creative process
Can you share a pivotal moment or experience in your life that ignited your passion for design? How has that influenced your creative journey since then? I was always fascinated by graphics from an early age. Things like the livery on toy cars or camouflage patterns on toy tanks. Later in my pre-teens, I got […]
2024-07-04
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A Day in the Life of a Graphic Designer
Geneviève is a graphic designer at Initiate. One of my absolute favourite parts of working in a creative field is how diverse my day can be. It’s a bit like that wise saying: you can’t step into the same river twice. That being said, I tend to thrive on routine–paradoxically, it’s predictability in the structure […]
2024-06-17
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Design software tips: work smarter, not harder
Working at Initiate requires staying on top of multiple high-priority tasks at once. How am I able to do this? Through improving my workflow, and with some simple tricks, all of us can create high-quality designs more efficiently. 1. Illustrator: “paste” on all artboards While graphic design is often a creatively driven passion project, it […]
2024-06-03
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Designer Spotlight: Fran’s Creative Process
This month, we sat down with Fran, Initiate’s User Experience Designer, to chat about her creative design process. Can you share a pivotal moment or experience in your life that ignited your passion for design? How has that influenced your creative journey since then? One pivotal experience that profoundly shaped my journey into design happened […]
2024-05-31
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Designer spotlight: Kevin’s creative process
This month, we sat down with Kevin, Initiate’s Digital Art Director, to chat about his creative design process. Can you share a pivotal moment or experience in your life that ignited your passion for design? How has that influenced your creative journey since then? It all started with reading comic strips in the Sunday newspaper, […]
2024-04-30
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Why a beginner’s mindset is key in design
Back to beginner Over the past few years, the team at Initiate has actively embraced and encouraged what is commonly known as the beginner’s mindset. We’ve come to recognize the value of promoting open-ended learning, and have integrated it into our approach to our own operations and developing client work. This mindset is not only […]