Amusing stories & views by us
To blog, or not to blog, that is the question. Through these musings, we hope to give you a better sense of who we are, what we believe in, and share our (design) perspective. Below, explore our creative opinion pieces and discover design tips and tricks to use in your daily life.
Culture
Jennifer
Honouring Women This Mother’s Day
True celebration means not just gratitude, but also advocacy for women’s rights, healthcare, safety, and the freedom to thrive on their own terms.
2025-05-08
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Industry insights
Michael
Green pixels: The new frontier of sustainable design
In 2025, sustainable design means reducing digital waste, using AI wisely, and making eco-friendly choices in both work and tech.
2025-04-15
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Leadership
Jennifer
Switching gears: Lessons from our project management system overhaul
Involving the whole team and openly sharing the “why” made the transition smoother and more impactful.
2025-04-07
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Culture
Owen
Graphic design and the folk process
A lifelong love of folk music fuels both my creativity and my design work, connecting past and present through storytelling, adaptation, and community learning.
2025-03-28
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Leadership
Jennifer
Break the mould: Embracing what makes women great leaders
Leading a team of women has deepened my understanding of how confidence, intuition, and courage shape authentic leadership.
2025-03-06
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Design thinking
Francesca
The hands-on secret to my creative flow as a UX designer
As a UX/UI designer, I solve problems and enhance digital experiences, but when I need to recharge or find inspiration, I step away from screens and turn to my hands.
2025-02-25
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Leadership
Jennifer
Even capable leaders need spaces to be heard
Leaders need to maintain professional boundaries, and certain decisions, concerns, and vulnerabilities cannot be shared openly. The higher the position, the fewer people can fully relate to the weight of the role.
2025-01-31
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Design thinking
Kevin
The genetics of creativity: a personal exploration by our Digital Art Director
Creativity has shaped my life, career, and family, from early dreams of animation to a profession in motion design.
2024-12-20
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Culture
Danni
Initiate’s first summer intern reflects on a summer of design
Emilie-Danni was our very first summer design intern here at Initiate. We asked her to reflect on her journey with us.
2024-12-06
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Industry insights
Jennifer
The authenticity piece: are you bringing your true self to work?
Authenticity at work—showing up as your true self with empathy, boundaries, and self-care—is essential for meaningful connection, personal well-being, and building a positive culture where everyone belongs.
2024-11-08
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Industry insights
Jennifer
The art of hiring: balancing creativity and culture in a design agency
Is it your graphic design skills that matter most when applying to work at Initiate Marketing? Is it your attitude? Or playing well with others? All of the above.
2024-10-28
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Leadership
Bree
Trust your gut, and trust the process
Stepping out of my comfort zone and embracing support helped me transition from Algonquin College to thriving as a junior designer at Initiate Marketing, where I’ve found a creative family and exciting opportunities to grow.