Designing experiences that champion leadership
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Associations, Professional ServicesClient
WCTAbout Women in Communications & Technology
As the leading Canadian organization in women’s professional advancement, Women in Communications & Technology (WCT) leverages decades of expertise and a comprehensive approach to help employers retain and equip women and drive organizational change. WCT’s integrated solutions boost workforce engagement and productivity for businesses, leading to higher retention rates and a robust leadership pipeline of women. Their programs offer women employees critical skills, mentorship, and networking opportunities, advancing them into leadership roles.
Although we value every client, it’s especially rewarding to collaborate with organizations that are driving important change.
Women in Communications & Technology (WCT) is a strong voice and advocate for women in tech — a field in which they’re often under-represented. We wholeheartedly support WCT’s aim of gender parity in the workplace, and we’re honoured to have produced some beautiful work for them over the past ten-plus years.
Splashing out for a special evening
One of Initiate’s earliest projects as a company was WCT’s annual Leadership Awards Gala, and we have developed its look and feel every year since. Based on WCT’s content theme, we provide an appropriate visual theme, including a colour scheme, programmes, menus, PowerPoint templates, and environmental graphics. We have also gone on-site to provide graphics installation support and photography services.
In 2024, WCT adopted an all-digital approach for programmes, award winner listings and menus, so we carried forward the event identity into their mobile-first app. Year after year, our creative approach reflects the uplifting, energetic, and empowering qualities of WCT. The look also has characteristics often seen in designs for technology companies, since WCT members come from that space.
A fresh brand for a dynamic organization
After only one year of partnering with WCT, we were asked to re-design their logo. The new logo is bold, modern, and inclusive. It avoids stereotypes and reflects a diverse and evolving community. Its clean, confident typography and vibrant red convey strength, visibility, and leadership. Designed to be adaptable and accessible, it represents a collective voice advocating for equity in communications and technology. Throughout the years, we have also created logos for various WCT member programs (leadership skill development, career acceleration, etc.).
Reports tell the story of a paradigm shift
We’ve designed multiple reports for WCT, including “Up the Numbers”, with an emphasis on strong layout, clear hierarchy, and accessible, engaging design. Our approach ensures smooth integration of French content and leaves room for future updates — replacing stats, refreshing visuals, or adapting to new themes — year over year, without compromising the design’s integrity.
Thinking forward for a forward-thinking client
Our team continues to anticipate the fresh challenge of creating compelling, striking graphics for WCT’s Annual Gala each year. Their mission to advance women in the digitally driven workplace resonates strongly with us, as we strive to do the same for our team in an environment that blends design and tech. We are eager to propose more ways (think: participant videos!) for this innovative organization to express their current and future programs to help women flourish in technology workplaces.
Credits and thank yous
Creative lead
Michael Ball
Art direction
Michael Ball
Jamie Willows
Designers
Melanie Vandergaast and team
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