We’re proud of what we do
The design realm is a fluid one—that’s why we approach each project with a fresh outlook, identifying ways to challenge the status quo. At the end of the day, your design needs to work for you, and we are here to help make it a reality, while keeping in mind accessibility and today’s requirements.
Below, explore our collective creativity and design thinking in a few of our favourite projects. Contact us if you are looking for specific industry examples.
Branding Graphic Design Marketing Sales Collateral
From blueprints to brand presence: Our journey with MP Lundy
MP Lundy Construction builds with precision—and we help make sure that shows up everywhere else. Since 2019, we’ve supported their website, project updates, and proposal materials with fast, consistent design and technical support grounded in their “Relationships Over Bricks” approach.
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Branding Graphic Design Reports Trade Shows & Events
Designing experiences that champion leadership
Over the past decade, Initiate has helped WCT bring their brand to life across key touchpoints, most notably their annual Leadership Awards Gala, through cohesive event creative, print and digital collateral, and on-site support. We’ve also refreshed core brand assets (including corporate and program logos) and designed clear, flexible report templates built to evolve year after year.
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Branding
A fresh identity for CraftXecs: Designed for executive impact
CraftXecs’ new visual brand signals what Karen Craft and her team deliver: calm, precise, C-suite-level guidance in complex moments. The identity pairs minimal design with high-impact applications—so every touchpoint reinforces clarity, confidence, and trust.
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Branding Website Design
Custom corporate brand creative and marketing
Since 2020, we’ve partnered with Coin to craft custom brand identities for some of Canada’s leading financial professionals. From logos to full websites, each project is built from the ground up, guided by thoughtful strategy and a highly collaborative process. With brand guidelines and bespoke visuals, we help ensure each advisor’s presence is polished, professional, and uniquely their own.
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Branding Website Design
Rebranding SBLR: Paving a new road forward
We partnered with SBLR to lead a full rebrand that modernizes their identity and reflects their professionalism and vision. A refined logo, updated colour palette, and sleek website work together to balance trust, clarity, and innovation. The result is a confident, contemporary brand positioned for long-term growth.
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