Amusing stories & views by us
To blog, or not to blog, that is the question. Through these musings, we hope to give you a better sense of who we are, what we believe in, and share our (design) perspective. Below, explore our creative opinion pieces and discover design tips and tricks to use in your daily life.
2024-11-08 Industry insights
The authenticity piece: are you bringing your true self to work?
Is it your graphic design skills that matter most when applying to work at Initiate Marketing? Is it your attitude? Or playing well with others? All of the above. Be Who You Are—Everywhere There’s something powerful about being the same person in every part of your life. Whether it’s on stage at the gym, like […]
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2024-10-28 Industry insights
The art of hiring: balancing creativity and culture in a design agency
Is it your graphic design skills that matter most when applying to work at Initiate Marketing? Is it your attitude? Or playing well with others? All of the above. Not a designer in a designer’s world Let’s talk about an interesting dynamic: when you’re not a designer but you’re leading a design agency. It’s a […]
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2024-10-04 Leadership
Trust your gut, and trust the process
My transition from studying at Algonquin College to working at Initiate Marketing ‘Great things don’t happen in your comfort zone’ Going from university right to college, I made it a point early on to push past my comfort zone and truly take advantage of my time at Algonquin in the Graphic Design program. I became […]
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2024-09-27 Design thinking
To degree, or not to degree, that is the question
Finding my place in the world Being a creative has been something I have always held near to my heart. I am the only member of my family in the creative industry, so not having anyone to relate to growing up was tough. I found joy in things other people in my life didn’t find […]
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2024-09-20 Leadership
What do project management and tennis have in common? Not love!
Project Management seems simple enough, but the role is like being in a sporting match—when you are on, you are on. Project Management seems simple enough, but the role is like being in a sporting match—when you are on, you are on. Your continual task is to catch and strategically hand off projects to the […]
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2024-09-13 Design thinking
The winning formula: what do design and Formula One have in common?
At first glance, the world of Formula One racing and the creative hustle of a design studio might not appear to have much in common. However, both realms share a surprising number of similarities in their pursuit of performance, innovation, and excellence. Geneviève is a consummate Formula One racing fan, and a graphic designer at […]
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2024-09-06 Design thinking
Becoming a graphic designer
Time Traveller, Astronaut, Opera Singer, Hockey Announcer, Graphic Designer. What do all the jobs on this list have in common? These are all the jobs I’ve dreamed of having in a world where anyone can be anything and there are no limits on where you can take your career. It’s also a list of jobs […]
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2024-08-16 Design thinking
Overcoming the blank page
Recently, I asked to be put on a project I’d always dreamed of working on. Lucky for me, I got it! As soon as I opened it up, my mind went completely blank. I had no ideas and was totally overwhelmed. Here are the five strategies I used to overcome my creative block and create […]
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2024-08-12 Leadership
Age in marketing: does it matter?
In the corporate world, boards of directors are primarily over the age of 50 but anyone over 40 is considered too old for marketing positions. How is it that years of experience are valuable for the board members, but not for a potential CMO? Age diversity in the workplace Ageism is a significant issue […]
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2024-08-05 Culture
A musing about perspective
One of the few good things to come out of the pandemic was more time at home with my husband and business partner. Specifically, more time to go outside for walks was a daily highlight. More often than not, nothing exciting happened in these times. Sometimes, we’d walk for over an hour without exchanging words; […]
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