Destination Canada: Economic sector brochures
Refreshing a “look” is an exciting challenge for a creative agency
The new design we provided for this set of five brochures (Advanced manufacturing, Agribusiness, Digital industries, Life sciences and Natural resources), reflects Destination Canada‘s mandate to tell the story of Canada’s unique, modern, and beautiful value proposition for hosting business events.
Creating a fluid design concept
The design concept had to be fluid because the brochures were different lengths. We also needed to build in extra breathing room for French content, which is always longer. The layout is open, yet modular and well-organized with a consistency that treats similar content the same across the set of brochures.
Photography selection
A mix of Canadian photography that we sourced from the client’s library and stock image libraries provides a stunning backdrop for the client’s content.
Credits and thank yous
Creative lead
Michael Ball
Art direction
Carolyn Harman
Designers
Genevieve Lepine
Owen Cameron
Kelly Miles
Share This Post
Copy Link 
More of our work
Branding
Logos: your identity, our superpower
Think your brand is your logo? Think again. Your logo is just one ingredient in the secret sauce that holds your brand together. As your brand’s visual signature, your logo should be as unique as you and your business are. In today’s marketplace, consumers are subconsciously bombarded with logos all the time—from the food packaging […]
View
Branding
Branding guidelines: when size doesn’t matter
Think your business is too small to need branding guidelines? Think again. Don’t take this the wrong way, but whether you are a start-up business or an internationally recognized corporation, no matter the size, you need guidelines. By knowing and embracing all the elements of your corporate identity, your branding will create a strong, memorable […]
View