We’re proud of what we do
The design realm is a fluid one—that’s why we approach each project with a fresh outlook, identifying ways to challenge the status quo. At the end of the day, your design needs to work for you, and we are here to help make it a reality, while keeping in mind accessibility and today’s requirements.
Below, explore our collective creativity and design thinking in a few of our favourite projects. Contact us if you are looking for specific industry examples.
Videography
Tourism HR Canada: Propel success stories video series
Adapting for impactful, on-site filming In the midst of the pandemic, we provided an innovative solution to help our client, Tourism HR Canada, record a set of videos promoting their student work placement program. When the client came back to us to produce more, we no longer needed to send out self-guided video shooting “kits” […]
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Sales collateral Website design
TuneIn: Website and marketing collateral
Driving brand adoption in the automotive space The marketing materials that we developed for TuneIn Automotive support their efforts to have their audio streaming service designed into the infotainment ecosystem of today’s vehicles. The single-page website, corporate brochure, and white paper had to follow their brand guidelines yet look a little different than their usual […]
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Graphic Design Sales collateral
Destination Canada: Economic sector brochures
Refreshing a “look” is an exciting challenge for a creative agency The new design we provided for this set of five brochures (Advanced manufacturing, Agribusiness, Digital industries, Life sciences and Natural resources), reflects Destination Canada‘s mandate to tell the story of Canada’s unique, modern, and beautiful value proposition for hosting business events. Creating a fluid design […]
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Graphic Design
Over a decade of creative and production support for Trend Micro
About Trend Micro Trend Micro is a global cybersecurity company renowned for its extensive suite of advanced endpoint security, network defence, threat detection, and cloud security solutions. Trend Micro employs cutting-edge technologies such as machine learning, artificial intelligence, and behavioural analysis to protect individuals, businesses, and governments from evolving digital threats. Trend Micro’s commitment to […]
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Brand Guidelines Graphic Design
Calian chooses Initiate as high-level brand support
About Calian Calian is a homegrown Canadian company providing innovative solutions in healthcare, training, advanced IT, engineering, and cyber security for government, military, and commercial clients worldwide. Calian is a dependable partner in several critical and high-technology sectors. The company is headquartered in Ottawa. Initiate has been proudly working with Calian for over two years. […]
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Brand Guidelines Sales collateral Social media
Elevating Entrust’s brand identity through creative collaboration
About Entrust Entrust is a global leader in trusted digital identity, payment, and security solutions. The company provides secure identity, authentication, and encryption technologies to organizations worldwide. With a focus on protecting digital information and enabling secure transactions, Entrust helps businesses and governments safeguard sensitive information, mitigate fraud, and ensure regulatory compliance through innovative technologies […]
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experiences Packaging Print Social media
Holistic packaging experience
We redesigned the product packaging experience for Harmonic Arts, a plant-powered wellness business. Thanks to our intentional and flexible design approach, we earned the owners’ trust and confidence and continue to work together to this day. Collaborative approach Harmonic Arts needed to evolve the designs on th eir elixir (now herbal lattes) packaging. Founded by […]
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Branding Website design
Custom corporate brand creative and marketing
A creative partnership emerges Our relationship began in 2020, and it’s been a dream to work with such a visionary in Coin, collaborating on building custom brand creative for some of Canada’s top advisors, brokers, and insurance experts such as Surround Wealth Advisors, Outfitter Financial, Dream Harbour Wealth Advisors, Brian Laundry, and Trevor Parry. Initiate […]
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Branding Website design
Rebranding SBLR: Paving a new road forward
SBLR’s visual rebranding projects a modern, approachable image while maintaining professionalism. The new logo, colour palette, and typography aim to resonate with a diverse clientele. Addressing the (r)evolution A rebrand, which involves updating or completely overhauling a company’s corporate and visual identity, is a significant undertaking for both the agency and the client. Our clients […]
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Motion design Videography
End-to-end video production
Initiate has been creating videos for our clients for over sixteen years. Our very first project was a 30-second SS&C ad that was shown on the Nasdaq Tower and Reuters building screens in Times Square, New York City. Not too shabby for a first timer! Our first project led to a series of ads, and […]
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