We’re proud of what we do
The design realm is a fluid one—that’s why we approach each project with a fresh outlook, identifying ways to challenge the status quo. At the end of the day, your design needs to work for you, and we are here to help make it a reality, while keeping in mind accessibility and today’s requirements.
Below, explore our collective creativity and design thinking in a few of our favourite projects. Contact us if you are looking for specific industry examples.
Branding Graphic Design Marketing Sales Collateral
From blueprints to brand presence: Our journey with MP Lundy
MP Lundy Construction builds with precision—and we help make sure that shows up everywhere else. Since 2019, we’ve supported their website, project updates, and proposal materials with fast, consistent design and technical support grounded in their “Relationships Over Bricks” approach.
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Reports
Turning strategy into story: Tourism HR Canada’s annual report
Tourism HR Canada engaged Initiate to design a WCAG-accessible, fully bilingual annual report. The result is a certified accessible, easy-to-navigate piece that brings key achievements and strategy to life with clear hierarchy, bold colour, and cohesive iconography.
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Branding Graphic Design Reports Trade Shows & Events
Designing experiences that champion leadership
Over the past decade, Initiate has helped WCT bring their brand to life across key touchpoints, most notably their annual Leadership Awards Gala, through cohesive event creative, print and digital collateral, and on-site support. We’ve also refreshed core brand assets (including corporate and program logos) and designed clear, flexible report templates built to evolve year after year.
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Branding
A fresh identity for CraftXecs: Designed for executive impact
CraftXecs’ new visual brand signals what Karen Craft and her team deliver: calm, precise, C-suite-level guidance in complex moments. The identity pairs minimal design with high-impact applications—so every touchpoint reinforces clarity, confidence, and trust.
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Motion Design Print Trade Shows & Events
From concept to installation: Design in motion at Ivey 100
Designing signage for Ivey Business School’s 100th Symposium meant balancing constraints with creative opportunity. We brought the event identity to life through large-scale print and digital graphics, transforming a new venue into a cohesive, branded space.
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Brand Guidelines Sales Collateral
Polymath: Bringing clarity to a growing brand
Polymath had a strong B2B identity, but inconsistent visuals and too much flexibility led to a disjointed brand experience. We conducted a full audit, refined the graphic system, and applied a cleaner, more cohesive design across key touch points.
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Videography
Tourism HR Canada: Propel success stories video series
We helped Tourism HR Canada film a student work placement video series using self-shot kits. When they came back for more, we travelled on-site with mobile gear to capture tailored interviews and B-roll footage in real locations. The result is a high-impact series that showcases the energy and opportunity of Canada’s tourism industry.
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Sales Collateral Website Design
TuneIn: Website and marketing collateral
To support TuneIn Automotive’s push into the in-vehicle infotainment space, we developed marketing materials tailored to automakers and Tier 1 suppliers. A brochure, white paper, and single-page website balanced brand consistency with a more refined, B2B tone.
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Graphic Design Sales Collateral
Destination Canada: Economic sector brochures
We redesigned a set of five brochures for Destination Canada to reflect their bold, modern vision for business events. Each layout was built to adapt across varying content lengths and bilingual formats while maintaining a cohesive, polished feel.
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Graphic Design
Over a decade of creative and production support for Trend Micro
Our long-standing relationship with Trend Micro began with small, ad hoc projects that laid the groundwork for deeper collaboration. Over time, we became a trusted partner, supporting both their B2B and B2C divisions with brand rollouts and custom collateral.
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