We’re proud of what we do
The design realm is a fluid one—that’s why we approach each project with a fresh outlook, identifying ways to challenge the status quo. At the end of the day, your design needs to work for you, and we are here to help make it a reality, while keeping in mind accessibility and today’s requirements.
Below, explore our collective creativity and design thinking in a few of our favourite projects. Contact us if you are looking for specific industry examples.
Motion Design Print Trade Shows & Events
From concept to installation: Design in motion at Ivey 100
Designing signage for Ivey Business School’s 100th Symposium meant balancing constraints with creative opportunity. We brought the event identity to life through large-scale print and digital graphics, transforming a new venue into a cohesive, branded space.
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Brand Guidelines Sales Collateral
Polymath: Bringing clarity to a growing brand
Polymath had a strong B2B identity, but inconsistent visuals and too much flexibility led to a disjointed brand experience. We conducted a full audit, refined the graphic system, and applied a cleaner, more cohesive design across key touch points.
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Videography
Tourism HR Canada: Propel success stories video series
We helped Tourism HR Canada film a student work placement video series using self-shot kits. When they came back for more, we travelled on-site with mobile gear to capture tailored interviews and B-roll footage in real locations. The result is a high-impact series that showcases the energy and opportunity of Canada’s tourism industry.
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Sales Collateral Website Design
TuneIn: Website and marketing collateral
To support TuneIn Automotive’s push into the in-vehicle infotainment space, we developed marketing materials tailored to automakers and Tier 1 suppliers. A brochure, white paper, and single-page website balanced brand consistency with a more refined, B2B tone.
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Graphic Design Sales Collateral
Destination Canada: Economic sector brochures
We redesigned a set of five brochures for Destination Canada to reflect their bold, modern vision for business events. Each layout was built to adapt across varying content lengths and bilingual formats while maintaining a cohesive, polished feel.
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Graphic Design
Over a decade of creative and production support for Trend Micro
Our long-standing relationship with Trend Micro began with small, ad hoc projects that laid the groundwork for deeper collaboration. Over time, we became a trusted partner, supporting both their B2B and B2C divisions with brand rollouts and custom collateral.
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Brand Guidelines Graphic Design
Calian chooses Initiate as high-level brand support
Over the past two years, we’ve helped refine and roll out updated brand guidelines across all five of their business units. Today, we continue to support their team with strategy, collateral, and consistent brand execution across digital and print.
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Brand Guidelines Sales Collateral Social Media
Elevating Entrust’s brand identity through creative collaboration
From campaign materials to a complete brand guideline overhaul, we’ve helped shape a more cohesive and expressive visual identity. Today, we continue to support their internal teams with everything from social content to large-scale campaigns, acting as an extension of their brand team.
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Experiences Packaging Print Social Media
Holistic packaging experience
Harmonic Arts came to us to refresh their herbal latte packaging, and our collaborative process quickly sparked an ongoing creative partnership. From custom illustrations to eco-conscious design, our work helped evolve their product line while staying true to their values. We’ve since supported campaigns, packaging, and bilingual expansion—earning both recognition and results along the way.
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Branding Website Design
Custom corporate brand creative and marketing
Since 2020, we’ve partnered with Coin to craft custom brand identities for some of Canada’s leading financial professionals. From logos to full websites, each project is built from the ground up, guided by thoughtful strategy and a highly collaborative process. With brand guidelines and bespoke visuals, we help ensure each advisor’s presence is polished, professional, and uniquely their own.
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