Is it your graphic design skills that matter most when applying to work at Initiate Marketing? Is it your attitude? Or playing well with others? All of the above.

Not a designer in a designer’s world 

Let’s talk about an interesting dynamic: when you’re not a designer but you’re leading a design agency. It’s a fun juxtaposition. You’ve got someone like Michael, our Chief Creative Officer, consumed by portfolios, while I’m over here, thinking about soft skills. Can this potential new hire communicate their thoughts effectively? How do they fit into our culture? That’s the kind of stuff I’m worried about, while Michael analyzes the creative skills.

Creative hiring isn’t just about creativity 

Most design agencies focus on just the portfolio—and, sure, that’s important. But we do things a little differently here. We don’t just rely on creatives hiring creatives. We go one step beyond the design tunnel vision. We’re thinking about the bigger picture. Is this designer a team player? Do they treat people well? Are they showing up authentically? Because at the end of the day, if you’re a brilliant designer but a nightmare to work with, that brilliance isn’t worth much. We have to consider the ecosystem of the team when we want to add a new face to the company roster.

Zoom calls or office vibes? 

These days, we’ve got hybrid teams, so the definition of a “great fit” isn’t as black-and-white as it used to be. If someone’s working remotely, like in Vancouver, and not dealing with clients, it’s not a dealbreaker if they’re not the most social. The challenge does become, however, how do we make them feel as engaged as someone in the office with us here. Culture still matters, whether you’re sitting next to someone or chatting on Zoom. People can sense the energy in the room or get a “feel” for that person and that fit can’t be forced.

The real definition of ‘fit’ 

How do we define a great fit? It’s simple. If you can hold a conversation and connect, that’s half the battle. If you’ve got the skills but can’t talk to anyone or build rapport, you’re just not right for us. I know more about my staff than any employer probably should—a blessing and a curse—but that’s because I value real connections. Soft skills aren’t just small talk, they’re about real human connection.

Interviewing: show up, show off 

When I’m interviewing someone, I’m not just looking for a yes/no answer to a question. I want to see their personality. Are they able to hold a conversation? If you can’t riff off an open-ended question, that’s a red flag. The interview is your chance to show off, and it’s one of the few times in life where that’s totally acceptable. Show me you care. It’s like dating—we’re going to spend a lot of time together, so I need to know you’re just as invested in this as I am. Dazzle me in your interview. Tell me a story. Pique my interest. We’ve got your portfolio and resume, but what else is there? What else are you passionate about? What will you be able to chat over coffee with your teammates about?

Know us, want us 

If you’re interested in applying, be sure to follow us on social media. Take the time to understand who we are and what we stand for. We’re looking for individuals who not only recognize our culture but also want to be a part of it. It’s not just about fitting in—it’s about genuinely wanting to belong. We look forward to hearing from you soon!