My transition from studying at Algonquin College to working at Initiate Marketing ‘Great things don’t happen in your comfort zone’ Going from university right to college, I made it a point early on to push past my comfort zone and truly take advantage of my time at Algonquin in the Graphic Design program. I became […]
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Project Management seems simple enough, but the role is like being in a sporting match—when you are on, you are on. Project Management seems simple enough, but the role is like being in a sporting match—when you are on, you are on. Your continual task is to catch and strategically hand off projects to the […]
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In the corporate world, boards of directors are primarily over the age of 50 but anyone over 40 is considered too old for marketing positions. How is it that years of experience are valuable for the board members, but not for a potential CMO? Age diversity in the workplace Ageism is a significant issue […]
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Disclaimer: I’m not trying to offend anybody’s profession, personal opinion or love of the term graphic designer. A lot of people might aspire to be graphic designers. The whole premise is that over the years I’ve seen a lot of people with a lot of roles that are called a graphic designer—a senior graphic designer […]
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What makes a strong creative leader? A proficient design leader skillfully identifies and nurtures the potential within their team. They establish clear boundaries and offer guidance, creating a space where designers can experiment and grow within these parameters. This approach strikes a balance between direction and autonomy, empowering designers to explore their creativity. Such leaders […]
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Curiosity is the foundation of creative problem-solving, much like roots are essential to a tree’s growth. It absorbs inspiration, akin to how roots draw nutrients and water, and as it expands, we forge more connections. We are born with innate curiosity, eagerly exploring the world with every sense. However, societal norms often stifle this inquisitive […]
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Every organization has faced the frustrating challenge of deciding how to improve its project management process. There are two main decisions: which software to choose and how to seamlessly incorporate the new software into the team’s daily routine. The goal is to be more efficient, productive, and organized with projects and tasks. 1. Choosing a […]
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Navigating my team’s personal and professional choices has been a significant part of my leadership journey. Realizing that it’s tougher to see a skilled employee become disengaged than to lose them has shifted my focus. I’ve learned to prioritize their growth and aspirations over my preferences, which has been crucial for my development as a […]
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Four years later my LinkedIn feed is littered with employee rants that theirs is the next company phasing them “back to work” or with stories from fully remote employees feeling isolated, some worrying they are being passed up for promotion because they aren’t being “seen” by the right people at the office. Of all the […]
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Picture this, Ottawa, 2008… Rewinding to 2008, I departed from a comfortable position at a small agency with a vision: to create a career, and potentially an agency, that mirrored my design aesthetic and cultural values while enriching my life experiences. With this ambition, I embarked on my journey. The inception of Initiate was relatively […]
