Designer Spotlight: Morgan’s Creative Process
This month, we sat down with graphic designer Morgan to chat about her creative process. Can you share a pivotal moment or experience in your life that ignited your passion for design? How has that influenced your creative journey since then? It’s hard to pinpoint exactly what may have flipped the switch towards design in […]
2024-03-29
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What I’ve learned in my first 6 months working at Initiate Marketing.
One of my favourite things about working at Initiate early in my design career, has been being surrounded by design experts that have so much knowledge to share. Here are 6 things I’ve learned over the last 6 months that have improved my design skills and workflow. 1. “Export for Screens” in Illustrator allows for […]
2024-03-26
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HOW did I end up here? Or, my first-ever industry conference
I was the first placement student from Algonquin College that Initiate hired. After just a month and a half with the company, I got to attend the prestigious HOW Design Live Conference in Nashville with the entire team. This is my experience. Diving straight into the deep end After a trip into Academia to study […]
2024-03-05
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Enhance your web browser with these designer extensions
Web browsers are easy to view with complacency. We mainly use them to search the internet, and in that aspect, all the brands available — Google Chrome, OS Safari, Mozilla Firefox, and Microsoft Edge — do the exact same job. And that’s the extent that most of us expect from our browsers, with exceptions being […]
2024-02-12
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AI in the Design Industry: Friend or Foe?
AI… is not a new thing. AI brings up a variety of emotions for people: some are excited about the possibilities, others don’t want anything to change. At the end of the day, AI has been around for a long time, in everything we’ve been doing, from online shopping to systems in our technology. So […]