Archives

  1. Why a beginner’s mindset is key in design 

    Back to beginner Over the past few years, the team at Initiate has actively embraced and encouraged what is commonly known as the beginner’s mindset. We’ve come to recognize the value of promoting open-ended learning, and have integrated it into our approach to our own operations and developing client work. This mindset is not only […]

  2. Designer spotlight: Morgan’s creative process

    Can you share a pivotal moment or experience in your life that ignited your passion for design? How has that influenced your creative journey since then? It’s hard to pinpoint exactly what may have flipped the switch towards design in my life. I was the kid using MS Paint or KidPix to create tickets, invitations, […]

  3. What I’ve learned in my first 6 months working at Initiate Marketing

    1. “Export for Screens” in Illustrator allows for faster logo packaging When creating a logo pack for a client, you can save time by exporting multiple versions of the file at once. Choose File>Export>Export for Screens… Once there, click “Add Scale” to select the format and scale of the export. This allows you to export […]

  4. HOW did I end up here? Or, my first-ever industry conference

    Diving straight into the deep end After a trip into Academia to study film in university followed by 15 years in the hospitality industry, it was time for a change. I completed my Advanced Diploma in Graphic Design at Algonquin College this past year. I did my final semester’s work placement with Initiate and was […]

  5. Enhance your web browser with these designer extensions

    Web browsers are easy to view with complacency. We mainly use them to search the internet, and in that aspect, all the brands available — Google Chrome, OS Safari, Mozilla Firefox, and Microsoft Edge — do the exact same job. And that’s the extent that most of us expect from our browsers, with exceptions being […]

  6. AI in the design industry: friend or foe?

    AI… is not a new thing. AI brings up a variety of emotions for people: some are excited about the possibilities, others don’t want anything to change. At the end of the day, AI has been around for a long time, in everything we’ve been doing, from online shopping to systems in our technology. So […]