The genetics of creativity: a personal exploration by our Digital Art Director
I have always been creative, and I always knew I wanted a career in which I could use my creativity. I wanted to be a cartoonist. I wanted to invent, draw and animate my own unique characters. I wanted to work on Saturday morning cartoons and Disney movies. I wanted to produce visual effects for […]
2024-12-20
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Designer spotlight: Kevin’s creative process
This month, we sat down with Kevin, Initiate’s Digital Art Director, to chat about his creative design process. Can you share a pivotal moment or experience in your life that ignited your passion for design? How has that influenced your creative journey since then? It all started with reading comic strips in the Sunday newspaper, […]
2024-04-30
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Propel video series
Tourism and hospitality had been decimated by the pandemic, and Tourism HR Canada’s Propel Student Work Placement Program was poised to help the industry start down the road toward recovery. They came to us in late 2021 to create some videos to promote the program. There was one part of the project that presented us […]