TuneIn: Website and marketing collateral
Driving brand adoption in the automotive space
The marketing materials that we developed for TuneIn Automotive support their efforts to have their audio streaming service designed into the infotainment ecosystem of today’s vehicles. The single-page website, corporate brochure, and white paper had to follow their brand guidelines yet look a little different than their usual consumer-facing assets to appeal to a new audience of automakers and Tier 1 suppliers.
Balancing consistency and flexibility across collateral
When creating multiple materials – especially for a company that is redefining itself – we need to express the brand in a consistent way. Each piece features unique design considerations based on its purpose, but also works within a collateral family that reflects the client’s new high-tech space. Pops of colour and textures keep the design appealing but appropriate for the B2B market.
Credits and thank yous
Creative lead
Michael Ball
Art direction
Kevin Cox
Designers
Fran Payette
Aaron Cooke
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