We’re proud of what we do
The design realm is a fluid one—that’s why we approach each project with a fresh outlook, identifying ways to challenge the status quo. At the end of the day, your design needs to work for you, and we are here to help make it a reality, while keeping in mind accessibility and today’s requirements.
Below, explore our collective creativity and design thinking in a few of our favourite projects. Contact us if you are looking for specific industry examples.
Graphic Design
Over a decade of creative and production support for Trend Micro
Our long-standing relationship with Trend Micro began with small, ad hoc projects that laid the groundwork for deeper collaboration. Over time, we became a trusted partner, supporting both their B2B and B2C divisions with brand rollouts and custom collateral.
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Brand Guidelines Graphic Design
Calian chooses Initiate as high-level brand support
Over the past two years, we’ve helped refine and roll out updated brand guidelines across all five of their business units. Today, we continue to support their team with strategy, collateral, and consistent brand execution across digital and print.
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Brand Guidelines Sales Collateral Social Media
Elevating Entrust’s brand identity through creative collaboration
From campaign materials to a complete brand guideline overhaul, we’ve helped shape a more cohesive and expressive visual identity. Today, we continue to support their internal teams with everything from social content to large-scale campaigns, acting as an extension of their brand team.
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Experiences Packaging Print Social Media
Holistic packaging experience
Harmonic Arts came to us to refresh their herbal latte packaging, and our collaborative process quickly sparked an ongoing creative partnership. From custom illustrations to eco-conscious design, our work helped evolve their product line while staying true to their values. We’ve since supported campaigns, packaging, and bilingual expansion—earning both recognition and results along the way.
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Branding Website Design
Custom corporate brand creative and marketing
Since 2020, we’ve partnered with Coin to craft custom brand identities for some of Canada’s leading financial professionals. From logos to full websites, each project is built from the ground up, guided by thoughtful strategy and a highly collaborative process. With brand guidelines and bespoke visuals, we help ensure each advisor’s presence is polished, professional, and uniquely their own.
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Branding Website Design
Rebranding SBLR: Paving a new road forward
We partnered with SBLR to lead a full rebrand that modernizes their identity and reflects their professionalism and vision. A refined logo, updated colour palette, and sleek website work together to balance trust, clarity, and innovation. The result is a confident, contemporary brand positioned for long-term growth.
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Motion Design Videography
End-to-end video production
We’ve been producing videos for over sixteen years, starting with an ad that lit up Times Square. Since then, we’ve created everything from animated explainers to live-action promos, always guided by a thoughtful, collaborative process. Whether it’s scripting, storyboarding, or full production, every detail is shaped with care to deliver a polished final result.
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