Archives

  1. Polymath: Bringing clarity to a growing brand

    Polymath had a strong B2B identity, but inconsistent visuals and too much flexibility led to a disjointed brand experience. We conducted a full audit, refined the graphic system, and applied a cleaner, more cohesive design across key touch points.

  2. A collection of brand guideline document pages including logos, promises, and workflows for CALIAN, featuring a clean and professional design.

    Calian chooses Initiate as high-level brand support

    Over the past two years, we’ve helped refine and roll out updated brand guidelines across all five of their business units. Today, we continue to support their team with strategy, collateral, and consistent brand execution across digital and print.

  3. A person holds a tablet displaying a report on future trends in flat card adoption among financial institutions.

    Elevating Entrust’s brand identity through creative collaboration

    From campaign materials to a complete brand guideline overhaul, we’ve helped shape a more cohesive and expressive visual identity. Today, we continue to support their internal teams with everything from social content to large-scale campaigns, acting as an extension of their brand team.

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