A company’s brand is its hallmark It must be carefully managed to present a consistent, recognizable, and polished image in the market. Polymath had developed an appealing B2B visual identity, but its execution lacked consistency. Multiple logo variations and graphic elements, each with different patterns and treatments, allowed for too much flexibility—often resulting in an […]
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About Calian Calian is a homegrown Canadian company providing innovative solutions in healthcare, training, advanced IT, engineering, and cyber security for government, military, and commercial clients worldwide. Calian is a dependable partner in several critical and high-technology sectors. The company is headquartered in Ottawa. Initiate has been proudly working with Calian for over two years. […]