Archives

  1. Polymath: Bringing clarity to a growing brand

    A company’s brand is its hallmark It must be carefully managed to present a consistent, recognizable, and polished image in the market. Polymath had developed an appealing B2B visual identity, but its execution lacked consistency. Multiple logo variations and graphic elements, each with different patterns and treatments, allowed for too much flexibility—often resulting in an […]

  2. A collection of brand guideline document pages including logos, promises, and workflows for CALIAN, featuring a clean and professional design.

    Calian chooses Initiate as high-level brand support

    About Calian Calian is a homegrown Canadian company providing innovative solutions in healthcare, training, advanced IT, engineering, and cyber security for government, military, and commercial clients worldwide. Calian is a dependable partner in several critical and high-technology sectors. The company is headquartered in Ottawa. Initiate has been proudly working with Calian for over two years. […]

  3. A person holds a tablet displaying a report on future trends in flat card adoption among financial institutions.

    Elevating Entrust’s brand identity through creative collaboration

    About Entrust Entrust is a global leader in trusted digital identity, payment, and security solutions. The company provides secure identity, authentication, and encryption technologies 
to organizations worldwide. With a focus on protecting digital information and enabling secure transactions, Entrust 
helps businesses and governments safeguard sensitive information, mitigate fraud, and ensure regulatory compliance through innovative technologies […]

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