Video and motion graphics
From animation to product demo videos, our creatives can bring to life your business and your technology. Equipped with 4K high-end production tools and professional full-service capabilities, we make video and motion for commercial use every day.
Lights, camera, action!
Video content is a game-changer for B2B brands, offering a dynamic way to educate, engage, and build trust with clients. It simplifies complex ideas, showcases expertise, and humanizes your brand. With buyers increasingly seeking informative, digestible content, video helps businesses stand out, drive conversions, and create lasting connections in a competitive marketplace.
Activate your brand with video and motion.
Why choose Initiate for video and motion graphics?
Full-service unlimited capabilities
From concept to delivery, our expert team can take your video from A to Z. We write scripts, record sound, including voiceovers, stage production shoots, and do all the editing, in-house.
Your brand and technology are our laser focus
We have 16+ years of experience bringing products and services to life with dynamic and always on-brand video and motion graphics. Our graphic design and motion design team has decades of combined experience, with many graduating from a digital media design certificate program.
4K high-end production capabilities
Double Sony CINE camera set-up, professional lights, crisp microphones… What else could you need for a perfect day on a production set? Our video production capability rivals Hollywood.
PROCESS
How we work our magic
Creative briefing and research
Gather client goals, target audience details, and project expectations. Conduct research on the brand, market, and competitors to inform the creative direction.
Concept development and storyboarding
Brainstorm visual ideas and create a storyboard that outlines the narrative, key scenes, transitions, and overall style of the project.
Scripting and voiceover
Write or refine the script, ensuring it aligns with the visual narrative. Select or record a voiceover that complements the tone and pacing of the visuals.
Design and asset creation
Design and develop visual assets like characters, backgrounds, and icons based on the storyboard, ensuring they’re optimized for animation or video use.
Animation and editing
Animate the visuals, syncing them with audio (voiceover, music, and sound effects) and edit live-action footage (if applicable) to create a cohesive flow.
Feedback and revisions
Present the draft to the client, gather feedback, and make adjustments to ensure the video meets expectations before finalizing and rendering in the required formats.
At Initiate Marketing, we believe in creating designs that do more than look good—they work hard for your brand and sales funnel. Partner with us and experience a synergy of creativity and professionalism that will take your marketing and sales collateral to the next level.
Ready to get started?
Contact us