Visual branding and strategy
Your brand deserves a strong visual identity. Not sure what that looks like? Not to worry, our senior designers will create a custom visual design strategy just for you.
From communicating your core values to your clients to attracting potential customers with your brand story, branding matters. Our experienced designers hand-craft your identity, from a brand name and tagline to resonate with your target audience to your brand style guide. We take care of every single visual element, including custom colour palettes, typography, stationery, and social media branding. With more than 16 years of experience in B2B high-tech design, we've got many powerful brands under our belt.
Let's explore how our visual branding design services can elevate your company's brand.
Why choose Initiate for visual branding design?
Hand-crafted brands
Our agency designs every custom visual brand identity from scratch. We never use AI and our clients appreciate our personal (human!) touch. From our first meeting, we seek to understand your brand personality so your voice comes through in all design decisions. Each hand-crafted identity is a testament to genuine creativity, ensuring originality and distinctiveness.
We've created 50+ brands
During our 16 years of experience, we've hand-crafted over 50 unique brands. Our expertise includes milestone projects for high-tech companies such as Blackberry QNX and SS&C, large corporations, small businesses, and consumer-facing associations. Armed with such diverse experience, we understand the different needs of many verticals and know how to match the brand's visual identity to the right target audience.
Cross-medium integration
We use the holistic branding approach, ensuring cross-medium integration so your identity seamlessly translates across various channels and platforms. Whether we are looking at web design, your social posts, accessibility, or marketing and sales tools, your look and feel must remain consistent and impactful.
Services
Visual branding design and strategy
Our experienced designers hand-craft your identity, from a brand name and tagline to resonate with your target audience to your brand style guide.
Identity and logo design
Initiate Marketing crafts unique, memorable visual assets that truly represent your brand purpose. Every single logo is thoughtfully crafted by our designers to set you apart from the competition and to represent your unique identity. Not sure what your identity is? We work with you to uncover your brand's personality.
Branding guidelines
You may have a great brand voice but if it's inconsistent across the board, you are missing out on opportunities. To set you up for success, we create clear brand guidelines so everyone on your team knows which typeface to use, and how to appropriately use your logo. Helpful for media interactions, too.
Social media branding
When a potential customer checks out your social media but your website doesn't match, they will be confused. As a digital portfolio or business card, your social media branding is just as important as your website or stationery to communicate your brand's essence. Yes, every post matters. Your colours, typography, and visual assets all matter here.
Branded imagery and visual elements
A good visual identity includes everything from imagery and graphics to your brand colors. Your audience will remember your visuals so why not make it a pleasant experience? These styles are a must-have for a cohesive look and brand consistency across all platforms.
Brand name and tagline creation
What's that just-right combination of words to best represent your entire company and earn you brand recognition? That's our job to figure out. Together with you and your marketing team, we craft a name and tagline to leave a lasting impression.
Colour palette
Strategically chosen colours convey different emotions and serve a purpose in communicating different messages in your content marketing efforts. What's too bright? Too dark? Just right? That's for us to sort out. Your colour palette is essential to maintaining a consistent visual identity.
Typography and fonts
Serif? Sans serif? Which font is correct? We'll let you know. Typography can make or break your visual identity. It is important to deliver the right message and to communicate your brand promise. It's also important for many practical reasons, like impactful marketing materials.
Stationery
From business cards and letterheads to envelopes, your stationery is a part of your company's visual identity. We've designed hundreds of different stationery materials and have the best partners for the perfect paper stationery products.
PROCESS
How we work our magic
Brand strategy development
Initiate helps clients define their brand’s mission, vision, values, and target audience, creating a strong foundation for all branding efforts.
Visual identity creation
We develop a cohesive visual identity, including logos, colour schemes, typography, and imagery, ensuring the brand is visually distinct and memorable.
Research and homework
We do our homework and conduct market research to understand industry trends, competitors, and consumer behaviour, enabling brands to position themselves effectively in the market.
Messaging to support purpose
We craft clear and compelling brand messaging, including taglines, brand voice, and key messaging points that resonate with the target audience and target personas.
Cross-medium consistency
Initiate ensures brand consistency across all customer touchpoints, including packaging, websites, social media, and advertising, to reinforce brand recognition.
Delivery and support
Agencies create comprehensive brand guidelines that outline the proper use of the brand’s assets, ensuring consistent application by all stakeholders.
At Initiate Marketing, we believe in creating designs that do more than look good—they work hard for your brand and sales funnel. Partner with us and experience a synergy of creativity and professionalism that will take your marketing and sales collateral to the next level.
Ready to get started?
Contact us