Green pixels: The new frontier of sustainable design
Ah, Earth Day. A time to reflect on our environmental footprint, hug a tree (or at least think about it), and debate whether oat milk is truly saving the planet. For us graphic designers, it used to be pretty straightforward—choose FSC-certified paper, use soy-based inks, print only when necessary. Simple, right? But here we are […]
2025-04-15
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The authenticity piece: are you bringing your true self to work?
Is it your graphic design skills that matter most when applying to work at Initiate Marketing? Is it your attitude? Or playing well with others? All of the above. Be Who You Are—Everywhere There’s something powerful about being the same person in every part of your life. Whether it’s on stage at the gym, like […]
2024-11-08
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The art of hiring: balancing creativity and culture in a design agency
Is it your graphic design skills that matter most when applying to work at Initiate Marketing? Is it your attitude? Or playing well with others? All of the above. Not a designer in a designer’s world Let’s talk about an interesting dynamic: when you’re not a designer but you’re leading a design agency. It’s a […]
2024-10-28
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From student to mentor: the other side of the fence
As a 2021 graduate of this program, I have only been in the industry full-time for about 2.5 years. The imposter syndrome came in hot — thoughts like “I don’t have enough experience,” “I’m not going to give good advice,” and “I don’t know what I’m going to say” raced through my mind. Not to […]