Amusing stories & views by us
To blog, or not to blog, that is the question. Through these musings, we hope to give you a better sense of who we are, what we believe in, and share our (design) perspective. Below, explore our creative opinion pieces and discover design tips and tricks to use in your daily life.
Industry insights
Michael
Doing More with Less: The Case for Strategic Creative
When the economy tightens, marketing spend is often the first to go. Here’s why the most resilient brands are rethinking that.
2025-08-28
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Industry insights
Jennifer
This piece isn’t good enough: My experiences with impostor syndrome
A candid reflection on impostor syndrome, this piece explores the self-doubt that shadows creative work—and how asking questions, embracing imperfection, and showing up anyway can quiet the noise.
2025-07-10
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Industry insights
Sheri
The Working Mom
Achieving balance in a world that’s constantly tilting. Mental health has been at the forefront of my life for my entire adulthood and now into motherhood.
2025-05-28
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Industry insights
Michael
Green pixels: The new frontier of sustainable design
In 2025, sustainable design means reducing digital waste, using AI wisely, and making eco-friendly choices in both work and tech.
2025-04-15
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Industry insights
Jennifer
The authenticity piece: are you bringing your true self to work?
Authenticity at work—showing up as your true self with empathy, boundaries, and self-care—is essential for meaningful connection, personal well-being, and building a positive culture where everyone belongs.
2024-11-08
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Industry insights
Jennifer
The art of hiring: balancing creativity and culture in a design agency
Is it your graphic design skills that matter most when applying to work at Initiate Marketing? Is it your attitude? Or playing well with others? All of the above.
2024-10-28
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Culture
Industry insights
Christi
From student to mentor: the other side of the fence
Saying yes—even while scared—helped me realize that I do have something to offer, and that overcoming imposter syndrome starts with showing up.