The winning formula: what do design and Formula One have in common?
At first glance, the world of Formula One racing and the creative hustle of a design studio might not appear to have much in common. However, both realms share a surprising number of similarities in their pursuit of performance, innovation, and excellence. Geneviève is a consummate Formula One racing fan, and a graphic designer at […]
2024-09-13
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A Day in the Life of a Graphic Designer
Geneviève is a graphic designer at Initiate. One of my absolute favourite parts of working in a creative field is how diverse my day can be. It’s a bit like that wise saying: you can’t step into the same river twice. That being said, I tend to thrive on routine–paradoxically, it’s predictability in the structure […]
2024-06-17
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Transferable Skills: From Policy Analyst to Graphic Designer
Geneviève is a graphic designer at Initiate. Before venturing into the creative industry, she spent 15 years working in policy analysis. Creativity is a circuitous path Like many designers, my path to creating hasn’t been a straight line. I came to Ottawa to study journalism, political science and public administration in 1994, and spent 15 […]