Your B2B high tech design experts.
We build a meaningful connection between your business and your audience through our compelling designs, powered by people, pixels and points.
A proudly Canadian design agency
Our team of experienced and talented designers gets a kick out of creating memorable brand identities, effective marketing collateral and sales tools, powerful video & motion creative, and award-winning websites.
As designers, creative problem-solving is what we do! We have a down-to-earth vibe and we see the world a little differently, so you can come to us with everyday business challenges and we’ll provide common-sense and genuine creative solutions.
Work
We do great work and we’re proud of it!
Draw inspiration from brands you admire or discover a solution you weren’t even looking for. Whatever you’re looking for, we’ve got you covered.
Over a decade of creative and production support for Trend Micro
About Trend Micro Trend Micro is a global cybersecurity company renowned for its extensive suite of advanced endpoint security, network defence, threat detection, and cloud security solutions. Trend Micro employs cutting-edge technologies such as machine learning, artificial intelligence, and behavioural analysis to protect individuals, businesses, and governments from evolving digital threats. Trend Micro’s commitment to […]
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Calian chooses Initiate as high-level brand support
About Calian Calian is a homegrown Canadian company providing innovative solutions in healthcare, training, advanced IT, engineering, and cyber security for government, military, and commercial clients worldwide. Calian is a dependable partner in several critical and high-technology sectors. The company is headquartered in Ottawa. Initiate has been proudly working with Calian for over two years. […]
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Elevating Entrust’s brand identity through creative collaboration
About Entrust Entrust is a global leader in trusted digital identity, payment, and security solutions. The company provides secure identity, authentication, and encryption technologies to organizations worldwide. With a focus on protecting digital information and enabling secure transactions, Entrust helps businesses and governments safeguard sensitive information, mitigate fraud, and ensure regulatory compliance through innovative technologies […]
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Holistic packaging experience
We redesigned the product packaging experience for Harmonic Arts, a plant-powered wellness business. Thanks to our intentional and flexible design approach, we earned the owners’ trust and confidence and continue to work together to this day. Collaborative approach Harmonic Arts needed to evolve the designs on th eir elixir (now herbal lattes) packaging. Founded by […]
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Initiate is your external design department
For those who need experienced and reliable creative, Initiate is a boutique design agency that provides transparent and hands-on visual design services. Unlike larger agencies, Initiate, being deeply rooted in tech, has the passion to deliver to this market with insight, intent and innovation. No matter the project, big or small, we create it all.
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Marketing and sales collateral
Marketing and sales collateral design communicates your brand’s value, ensures consistency, and enhances credibility. Visually compelling materials simplify ideas, support sales efforts, and leave a lasting impression to drive conversions.
- Digital and print marketing
- Social media
- Illustration Services
Visual branding and strategy
Tell your true brand story with a visual branding strategy from our creative experts, complete with logo design, identity guidelines, and more, all uniquely tailored to your business and your audience.
- Identity branding
- Print Design & collateral
- Services tailored to your brand
Video and motion
Sometimes static visuals just aren’t enough in our fast-paced, digital-forward world. Video and motion can help take your marketing from eye-catching to awe-inspiring with the click of a play button.
- end-to-end Video production
- Motion Design & graphics
- Product photography
Experience
Selected clients
We’re the best in the (tech) biz, but that doesn’t mean that’s the only industry we work with. We’re so much more than just bits and bytes. With a variety of clients and projects behind us, let our experience work for you – whichever field you’re in.
Agency
A fine, fine team
Transforming visions into stunning realities, our team is the creative force that brings your innovation to life. Super friendly and highly approachable, Initiate is a close-knit group that works together to seamlessly craft ideas into breathtaking realities.
Musings
A few musings on the life of a creative, our process and what we do (and love)
We’re bilingual, full of vim and vigour and not afraid to challenge ourselves—or our clients—with new vision, outlooks and best practices.
